In episode 250 of our weekly Hump Day Hangouts, one viewer asked if ordering a single tier 1 network in MGYB requires modification to an existing syndication network you own.
The exact question was:
I already have some syndication set up using IFTTT and my blog’s RSS feed to Facebook, Twitter, & Tumblr. If I order the Single Tier Syndication network will that require modification to my existing syndication or would Semantic Mastery just create a new network from scratch? Thanks!
Adam: Alright, cool. And we are welcome everybody to Hump Day hangouts today is the 11th of September 2019. And we’ve got almost everybody here. We’re going to do a quick, quick little introduction. But and then we’ve got some really good announcements before we dive into the questions which looked and it looks like you’ve already got some really good ones today. So we’re going to dive into that. But start with Bradley on the top left. How are you doing, man?
Bradley: I’m good. Happy to be here. Excited because we’re about a month away from POFU Live. So excited but nervous at the same time because I can’t stand flying and I have to fly again. I know for you guys is no big deal. But for me, I hate it. So I can start getting nervous about a month out. But it’ll be a good event. So I’m excited about say,
Adam: Denver’s a little bit of a drive. Definitely want to fly there. Yeah. Well, somebody had a birthday this weekend, I think right.
Bradley: They shall remain unmentioned.
Adam: smoothly over that Bradley did not have a birthday. I repeat. Again, well, you know, in case somebody did have a birthday, happy birthday. So Chris, how are you doing? Good.
Chris: Doing good. Little, some of it is we’re going into autumn. But yeah, like same as you excited for POFU Live, it’s coming.
Adam: Definitely. And for those of you who are new, that’s awesome. Thanks for watching. If you have no idea what we’re talking about, it’s gonna be our second year running live event in Denver this year, you can go to pofulive.com to find out some more about that. And we’ll talk a little bit about that in just a second. But last and certainly not least Marco, how are you doing?
Marco: What’s up, man, I’m excited. We have a webinar tonight with Peter Drew. And we’ve been doing his stuff for quite a while. And now we’re going to go into his group and share some of our knowledge. And you know, I’m going to be sharing, actually one of my clients, you know, you guys I don’t like, doing that. Not Not Not the name. But but but the numbers and, and, and like, for example, without giving the farmer whale or what the webinar tonight is about, you know, 2000 actions or whatever Google calls it. With over 1000 visits to the website, almost 200 calls are just incredible shit that’s still going on. With GMB. It’s not dead, I haven’t died. It just the verification is very difficult. But if you can get a client who has a legitimate GMB that you can work on, you can still get phenomenal results. And this is someone going back a year that is going back now what two years is it? Since this came out almost. So I’m not sharing those numbers. But those are even bigger. Maybe I should have but I don’t know. I didn’t want people to think I was lying. Like, like I’m lying if I share that, but anyway, it still works phenomenally well, everything we do still work. Imagine that. Imagine that? What is it six years in for Semantic Mastery. And they still work?
Adam: On that’s good. Gonna go talk to Peter Drew’s people, show them what’s up. So definitely be a good webinar for them. For anyone who’s interested in what they’re going to be covering. It’s going to be stuff that you know, we talk about a lot. So if you’re interested, we could either get you a replay, we can point you in the direction of some other content that we have that’ll help you out over there.
Marco: Join us for the webinar. Yeah, it’s at eight Eastern.
Adam: Yeah. You parents tip will drop the registration link.
Marco: Yeah, drop the registration link and join us and it’ll be fun. I might give something away. I don’t know. I might just get loose mouth.
Adam: All right, real quick, everyone. Thanks for being here today. If you are new, you’re in the right place. We’re about to hop in and start answering your questions. you’re checking out the replay, you can always ask questions ahead of time and go to semanticmastery.com/hdquestions and ask them there we’d love it if you’re live but we get it life gets in the way, you may have to step away you got a client call whatever it is you’re doing. But you can always ask your questions we just ask that you limited try to ask one question. You know, we get like those really crazy long, like five-part questions, we sometimes have to skip through them to make sure that we get to other people’s but then you can come to check out the replay on our YouTube channel. And then where to start with Semantic Mastery. This is definitely a question we get a lot. And you know, people are like, Well, what do you do if you have a new site? Or what do you do when you’re setting up a YouTube channel or you have an aged domain. And all of that stuff is covered in the Battle Plan, right? It’s a step by step, Battle Plan for processes for getting results and all those different areas and a bunch of other stuff that I haven’t even mentioned a bunch of crazy frickin bonuses that are really awesome that we put together over the years and we keep this updated.
You know, we update it from time to time we don’t you know, relaunch it, we just put it out once a year for a huge update, but throughout the year we’re constantly updating it if you don’t have that yet, highly recommend you go over to battleplan.semanticmastery.com, pick it up. And then the next step from there if you’re ready to grow or start your own digital marketing business, then join us in the mastermind, right that’s you hear us talk about it from time to time it’s great not only for the information but to the access to other people you get, right it’s people who are serious about as Marco would say, doing the do or walking the walk and you want to be around those people as well as learning from them. And so if you’re interested in that Find out more at mastermind.semanticmastery.com. And then last but certainly not least save time and money. We tell people to do this regardless if you’re doing this with clients if you’re doing it for your own projects. But you know user done for you services, if it fits into your project, go over to mgyb.co, find out what can help you get started there in terms of syndication networks are always strive to x press releases link building embeds whatever, right, we constantly preach us, this is the stuff we use for our own projects so that we can speed up results. So we’re not down there in the trenches doing it all the time. I’m on my end, I think that’s about it, guys, do we have anything else we want to cover besides telling people to come to POFU Live in October, we really want to see as many people there as possible, and you can grab your ticket at pofulive.com
I just want to mention that quickly Marco, I just want to mention that, you know, POFU Live is is about kind of a multi-angled approach to getting results for your business, whatever that business maybe, you could be a digital marketing consultant, or own an agency or even just own your own business. For that matter. It doesn’t even have to be you don’t even have to be a marketing consultant, you just want to grow your own business and could be offline business or not online business. What we’re going to be talking about is a combination of, of course, digital marketing strategies. That’s what we primarily taught for over all the years. But through my own experience recently, with my new business, I found more of holistic marketing, which actually has a significant impact on digital presence, which I would have never known had I not started this business of mine that has a traditional marketing component to it. And so it’s really interesting to be able to see results with my own new business, how much how you can create a strong brand, very, very quickly using a combination of marketing methods, not just strictly or purely digital marketing methods, which is what I have been using in preaching for even my own clients for many years now. And it’s on, it’s very interesting to see the results that I’ve been able to achieve in just a few months it’s in and also implementing with some of my clients now because of the significant results I’ve seen. But on top of just the marketing training that you’re going to get, it’s also the mindset training and the networking along with others that are, you know, savvy business owners of their own. And it’s just creating that, that kind of that all-encompassing environment where you can really learn and grow and learn how to get better results for whatever business you may be in. So I would encourage you guys if you’re really in need of, you know, an edge in your own business, you see, you’re kind of stagnant, you want to see significant growth, the growth we live is probably your best opportunity. Come check us out.
Marco: For people who are on the fence. Right? And I don’t know some people, is it really going to be worth it? Should I go to Denver? Why should I go to Denver, I would say go to the sales page, watch the videos, those are people who were at last year’s POFU Live event. Listen to what they have to say because this some seasoned marketers in their guys that are saying that that it was a lot of stuff shared that they just didn’t know or would never have thought of. So even if you’re a seasoned marketer, you think already know what I need to know, I would say Come join us, come join us because I am going to especially what I’m going to talk about, its to me. And my approach, it’s life-changing for me, and how I see things and how I look at things and how I deal with things. So I mean, it could be what you need to get you not only on the path to POFU but even closer, whatever your POFU is, right? Doesn’t have to be mine doesn’t have to be bread, you should have you should know what your goals are, you should know where you want to be, what your revenue monthly recurring revenue should be or where you want it to be. But you need a way to get there. And that’s what we want to do for you. We want you to want to help you stop that path and keep you on that path.
Bradley: Okay, very well said should we jump into questions or what? Yeah. All right. Let me grab the screen. Okay, you guys should be seeing my full screen. Correct. Please confirm? Anybody?
Marco: Yeah, yeah.
Bradley: Okay. All right. Thank you. Alright, so we’re going to start with Greg. And then we’ve got this very long multi-part question. Guys, we’ve tried to tell you to remind you guys on a regular basis. We can’t assume everybody’s heard it, though. But please, Brett, split your questions up? You know, ask one. If it’s a question that has maybe one or two parts to it. Ask that and then allow some other people to post questions before posting your next question. Because that’s a lot. That’s going to take a few minutes to get through. But we’ll, we’ll try to run through it. We can. Or just break it up. We can come back to it. Yeah, we might have to.
Do You Have A New Strategy In Verifying GMB Pages?
Marco: All right, to me, it’s very simple. Does it affect the bottom line? The end result to me has increased visits to the website, which means more form feels, more, and especially if I’m in GMB, it means more phone calls, means more visits from GMB to the website, it means more requests for directions. And that should reflect month to month on how much the client is making. From my efforts. I keep a really close eye on my clients. It has to be transparent, right? I have a really good relationship with clients. When I take on a new client. It’s a must. It has to be transparent, I have to be able to see if you try to hide something from me that it means that you’re trying to fuck me out of money. And there’s no way that we’re going to work. I don’t care about Google showing people individualized search results, simply because at the end of the day, it transfers into a metric that I can measure it. For example, another thing about GMB is that it affects organic. It has a cause and effect relationship between what you do in GMB and your organic so does RYS. Like everything that we do, it’s like a domino effect. One pushes the other until the very end. And at the very end, what you see is results. You know, we call it to pay per result, right?
Or performance – pay per performance, PPR, however, you want to call it, how is my client going to know what my performance is. And whether I’m getting results? Well, I’m going to track everything I’m going, I’m going to track that phone that I’m going to have access to it. So I can track it. I’m going to track that GMB, I’m going to have them in analytics, I’m going to have them in Google Search Console, I’m going to know the keywords that are pushing upon them, I’m going to know the traffic that’s coming into the website, I’m going to know what happens to the traffic when it gets to the website. And I am going to know where that traffic drops off. So it’s an overall approach. Now, I know month to month, what’s happening with my client, when I try something new, it has to have either a positive, negative or neutral effect on every day, but it does not affect and I track it over several months that you can’t just be one month, because that could just be a bump. But if there’s a steady, steady growth or a steady drop, I know I did something right or I did something wrong. So to me, it’s very simple to keep track of I don’t need 1000 SEO tools and 1000 thing to keep track of what’s happening with my clients or to know whether I’m getting results. Now, if it’s on something new that I’m trying, then I might just try that one thing. So that’s isolation, right? That’s not a single variable test, because it could have several variables involved. But that test is going to be done in isolation so that it’s going to be absent everything else that we do and in Semantic Mastery so that I know whether we can add it to our arsenal, which is how GMB came into being right. It’s just for me testing and seeing what I’m getting results in isolation meaning within the GMB ecosystem, and I started seeing a bounce in Search Console or Webmaster Tools, whatever you want to call it. And so I knew the only thing that I was doing was I was working inside the GMB. The only thing that could be happening is my whatever work I did had the effect that I wanted to have some of it is just serendipity. Right? It just happened. You come across you stumble across it, and you say, holy crap, this is the day I gotta go see what’s happening, what’s going on? What did I change? What did I do? But that’s how I do it, Greg.
Bradley: Thank you for that answer. And I agree with that. For me the same thing. It’s more about what is the end result? I don’t really, you know, I still do provide rank reports for clients. But rank reports are typically I’ve conditioned all of my clients to understand that rank reports are just an indication of what their search presence looks like. It’s not like the law, like it used to be years ago because of more individualized or personalized search results being displayed now. Because what we track more is analytics, and traffic and conversions. Essentially, that’s what we’re those are the primary metrics. And those all affect the bottom line. So what we’re looking for is the number of leads generated the number of visits to the website, but not even that it’s more or less, I mean, we still look at that. But it’s more about the conversions, the number of conversions created, whether those are phone calls, or web form submissions, or whatever the conversion goal is, obviously most of my clients are looking for leads. So we track basically the number of leads, however, that lead came in whether it was a phone call, or web form, submission, or whatever the case is. But that could also apply to people that are you know, for example, ecommerce or when you’re looking to make sales online or whatever that is that those same type of metrics. It’s not necessarily for local businesses, it’s more in my opinion, it’s not necessarily searched results. It might be for ecommerce, but not necessarily for local businesses. And I don’t know why this thing is making me reconnect. Let me see if I can get it to load. As far as what do I do for testing? To determine if something Why is this not loading son of a bitch if I can’t read the questions, um, when it comes to testing for me, I’ve got a ton of lead gen sites. So I usually do testing on my lead gen sites first. And once I’ve discovered something that works, then I repeat it and try it or try to duplicate it on another lead gen site. And if I can duplicate it and get similar results from the same process or same method. And as Marco said, it’s not really isolation because there are other components, other methods that have been applied. So it could be a combination of the thing that I’m testing, in association with other things that have already been applied. So what I try to do is find another property that has, you know, had similar things done to it. And again, I’ve got a ton of lead gen property. So I got a lot of testing sites, or testing projects, in other words, that you know, projects I can test against, and then I apply the same thing. And if I’m able to get similar results, then I will start to apply those to client sites as well. So I usually prove everything prior to applying anything to a client site. Those are good questions are great.
So the next one is from Lloyd. And it’s actually it’s, it’s actually seven full questions squeezed into there. So we’re not going to go through all seven. It looks like it’s only three. But three. Part number three has got four parts to it. It’s seven questions. So we’ll, we’ll come back to and Lloyd if we have time. We’ll start with the first two. How about that?
Which DFY SEO Services Would You Recommend To Rank A Local Real Estate Lead Gen Site Faster?
So the first one is which of your done for you services, would you recommend for the following scenarios to rank fast local lead gen. Number one local lead gen for an agent working within a certain radius rank for a main keyword and subdomains for each city. Again, it’s done for you services, and we would recommend are the same that we talked about in Battle Plan. You know, there’s and I mean, I kind of all kind of run through them right now very quickly. But it’s the same process and eat, whether it’s for local or for even national type terms. It’s just for national type terms, you’re typically going to require more of the some of the things whatever they are, right so but for local, I always recommend a syndication network that’s branded for the brand name of the company, period. You know, that’s the first thing we do is syndication network, then once that’s delivered, then we end up ordering us a drive stack and RYS drive stack because that’s how you can build that association between brand name and keywords that you’re trying to target and or locations as well. And then blogging to your money site if you have a money site blogging to that to feed the syndication network, but you’re going to include the syndication network URLs in your drive stack order. So that does get built into the profile, press release announcing the new business. And then what I like to do is use blog posts as an excuse to publish new additional press releases. For example, you know, if you get on a on a regular basis of maybe let’s just use an example of two press releases per month. So you you’d highlight or promote two different blog posts per month with a press release if that makes sense. Because then you can do a whole bunch of what we call PR silo stacking. If you don’t know what I’m talking about, just go to our YouTube channel and search PR silo stacking, or press release SEO. Either one of those will work and you’ll be able to find a webinar where we talked about that. From there, you’ve got you we got the embed packages, especially for local it works really, really well. If you go to mgyb.co and you can embed your GMB map URL or your map excuse me and do an embed blast for that and and link building to that that works really well link building to your drive stack, the @ID local iframe loop, that’s something else that works very well. So just putting all of those components together, and then being consistent, again, blogging consistently. If it’s GMB, you want to be doing GMB posts consistently, those are all things that once you get the Get Started, you just keep them going. It’s like keeping your foot on the gas, and it starts to build momentum. And once you piece all these, once you put all these pieces together, then you should start to see significant results. My timeframe for getting significant results with it with the GMB, it depends on the competition, if it’s kind of a, you know, suburb area with low competition, I can usually get results within 30 days. But if it’s a more competitive area, then I usually tell a client they act, the timeline to expect significant results is three months. But I usually end up getting results within about 60 days, just putting all of those pieces together. And those you know pretty much the same. And I’d rather under-promise and over-deliver, then try to tell a client, you know, I can get your results in 60 days and have something happen where I don’t get results in 60 days, and then i’ve you know have not delivered upon what I promised. So I always try to set expectations for 90 days. And just by putting all those pieces to gather and start to build momentum, then it ends up usually within 60 days I get significant results only the most competitive areas does it take usually 90 days to get significant results. Marco would say you on that?
Marco: I say that local a relative? We do the same thing. For both for anything, the foundation is the same just how much of it is is the only question right some some some need more power. And even at the local level, I’ve come across keywords that are just a bitch to get to that that man, it’s just rough, but then you just have to keep hammering it. I you know, I brute force sht. So if if something doesn’t work the way that I want, I just give it more of it and force it to work. The way that we do it though is how we approach the entity at a local level. And at the national, global affiliate, whatever it is level, if you have to at a little bit different. And that’s all throughout our training. We did a webinar, the entity webinar in MGYB be right, it’s one of the update webinars, we did that. And we showed how it’s done. So I suggest go start going through, start going through our stuff, take a look at everything, we have tons of resources, our YouTube channel is a great resource for free information. And we have I don’t know how many thousands of hours of training in there and webinars and just things that we go over and maybe we update or we’ll do a training webinar, whatever it is that we do, plus, the mastermind, doesn’t matter Mastery mastermind, that’s where we really get down and get to the nitty gritty and give people the best tools and the best way to approach whatever it is that they’re doing. But at this level and what you’re looking to do, I don’t treat them any differently, man. That was the only thing that my approach is a little bit different as far as the entity that I’m going to show Google.
What’s The Best DFY SEO Service To Rank National Lead Gen Keywords Like Life Insurance Or Life Insurance Quote?
So number two is National lead gen for so he’s asking about which MGYB services would get the best result quickest results for a national lead gen for a keyword like life insurance or Life Insurance Quote? Again, I stand by my first comment and so so well Marco, I’m sure in that it’s the same thing, we still build the entity as you met. That’s part of like what I call an entity loop. We’ve talked about that in various locations, and pretty much any one of our paid member paid courses, we’ve talked about the iframe loop, or entity loop, pretty much the same thing. And and that’s it’s just building that out first, and then it’s how much power you inject into it. So whether you’re I mean, now remember life insurance life insurance, quote, that’s going to be a bitch to rank for, you can do it, but it’s going to take a lot of effort and a lot of work because those are very, very, you know, competitive terms. And they have been for many, many years. So that’s like going after gold or you know, gold IRA or something like that very similar in that it’s going to be very difficult for something like that. But it can be done with enough. Enough power, right and enough effort. So again, say is pretty much the same common as number one, it’s just a matter of how much you put into those, that when you’re building that out. Again, Marco, you want to comment on that?
Marco: Yeah, I would just caution that you have to gauge the time and effort, that it takes time, effort and money versus the return that you’re going to get on it sure. Because if if you have limited resources, and you’re trying to rank for life insurance, it’s likely not going to happen, although it can be done if you do it correctly. And it’s something that we would only guide you through again, in our Semantic Mastery mastermind, we had that a case study that Darya presented, and he explained exactly how he got the result and what it took. Right, which included, Of course, our methods. And in it, they’re available in mgyb.coso that you don’t have to do it. And so that it Believe it or not, although people see it as an expense, ordering something from MGYB, you’re actually investing, right and it saves you It saves you money in the long run because you don’t have to spend all that time first. Trying to figure out how to do it. Second, implementing it.
Third, are you doing it correctly so that you could follow the Battle Plan? Right. But that that only takes you so far? I always tell people look, if you want to know how, if you want direct answers, if you want to go in depth, if you want us to look at your website, the mastermind is the place to be there is no other place where we’re going to give you what you’re looking for, which is information on how to rank locally and nationally outside of the mastermind. Although we do give you a lot of information, you put it together. And we’ve had people Paul Fussell is one one of the people who created a an entire business, just from our Hump Day hangouts where we sharing in Hump Day Hangouts, we’ve had people come to us with business already that they built from listening to us and Hump Day Hangouts, and going through our free training. So I mean, that’s one way of putting it all together. But imagine how much time and effort that’s going to take versus joining the mastermind with which, to me, the price that we’re charging monthly is ridiculous. It’s not enough, but it is what it is, and get the guidance that you need, get the done for you services, and learn how it’s done. Once you once you know how, then it’s just lather, rinse, repeat. That’s the Semantic Mastery way.
Bradley: Alright, so Lloyd, if we have time, we’ll come back. But we spent a lot of time on your first two questions. And there’s several more. So I think the same answer goes from number three. I’m not going to read the question, but it’s pretty much the exact same thing that we just mentioned for number one and number two, if we come back for A, B, C, and D or whatever, what if we have time? We’ll come back to that. Okay.
Is It A Bad Idea To Build Out An Existing Drive Stack/GSite If The New Drive Elements Are Based On Other Business’ Brand Name Keywords?
Marco: it’s only a problem when you’re trying to run a trademark ad, I can’t do you can’t do it, you have to get around Google’s Terms of Service. And they’re going to probably block that ad from showing because you’re using something that’s a trademark. But if you’re doing a review of the product. Now, here’s the caveat. Unless you’re doing a bad review of the product, if you do a bad review, you better make sure that you write in case they come after you. Because if you can’t show how you write about your bad review, you could get into a lot of trouble that way. Otherwise, if you’re just trying to sell Bowflex through Amazon, or whatever it is, or sell a PlayStation through Amazon, Playstation welcomes you selling for them. Why not that they’ll pay that glad that Amazon will gladly pay the commission, could they make money both ways, so they don’t care?
Bradley: Yeah, just keep in mind that if you’re using those for like affiliate, you also got to check the affiliate agreements for those types of products, guys, because sometimes they will be you’ll be in violation of their affiliate agreement. If you’re using their terms in like SEO titles and things like that, you have to look most of the time, it’s just for ads for paid traffic. However, just keep that in mind, you really need to read the affiliate agreements for that kind of stuff. Because if you put time and effort into building out, you know, a website with that, that you’re going to put se you know, a bunch of time and effort into SEO as well as a drive stack and all that other stuff. And you are doing something against their affiliate Terms of Service, by using their brand name and your titles and things like that, then you can end up getting your term your affiliate agreement terminated or suspended from being able to promote that. So just keep that in mind. You want to be really careful about that. I don’t know that that’s the case with either one of these examples. But just make sure that you’re aware of what’s in the affiliate agreement. Okay.
Marco: Hey, Bradley. Oh, it’s it’s it’s not in the UK. He’s talking about it in in search results. But that was just something that was published the other day by some idiot who jumped the gun. It’s back. Google is always testing Google’s always putting, Oh, you mean in front of people showing their wish? When you when you did, the more? It was, it was limiting it to 20 rather than the endless scroll that you were getting? Yeah. Night or pagination, as you said. But is there back to normal? As far as I know, because, guys, I never jumped the gun when Google does something. I again, talking about the mastermind. It’s something I always tell it my my mastermind, people. When Google is out there changing shit, you don’t do a fucking thing other than what you usually do. Because there’s usually Google out there looking for idiots. We just I’m sorry, I’m not that I’m calling Kyle. I’m sorry, Gordon an idiot, but not by any stretch of the imagination. Because you’re always here. You’re always asking questions. I appreciate you coming in here and asking the question, I’m talking about these idiots who jumped the gun, put out information that that you know, it could have been just a glitch in Google that happens guy Google is so huge. It’s unimaginable how huge Google is there bound to have glitches. When that happens? You do? Nothing? nothing other than what you usually do. You let things settle once they settle? And you know for sure, that’s what’s happening. That’s when you say, Okay, let me go and figure out what it is that I need to do. Since Google is limiting. so so sorry for interrupting, but for interrupting you. But I just had to get that off my chest. Because I saw that I saw that. Look at this idiot. No, no, no, give Google a chance to work it out and see how this is going to settle before you start talking about what Google is doing.
Bradley: Yeah, well, you know how writers on these big magazines and blogs and stuff are they they need, they need, they need shit to write about. So as soon as they see something, they say, oh, Google’s made a change. And it could just be like Marco said, a lot of times Google’s testing different layouts and things like that when it comes to the search search or the search results. And a lot of times, that’s just it’s just a test. So it’ll it’ll be here today and gone tomorrow that that happens a lot. Speaking of which, how many of you guys, and this is just kind of a rhetorical question, but how many you guys are seeing now two ads in the maps three packs. So the maps three pack is turning into a maps five pack with the first two listings being ads. Those are advertisers, people paying for Google ads, search ads that have the location extension enabled, which means they have a GMB that is connected or linked to their Google Ads account. And I’m starting to see more and more two ads placements above the three maps pack. So in other words, in the maps pack, it’s now a five pack, where the first two placements are ads. So even if you’re in the number one organic spot in the maps, pack, you’re still in number three position. Think about that. And so that’s why again, I’ve really pushed most of my clients. Well, I pushed all of my clients with some of them won’t have any part of Google ads. But I’ve pushed most of my clients into letting me manage an ads campaign for them whether they wanted to or not, because of that reason, it’s just guys, Google’s pushing us more and more into the advertising space where we got to pay for the pay to play basically, and I’m not going to fight it anymore for strictly SEO, because I feel like the, you know, and again, for mostly local, I feel like we’re losing, we continually get pushed further and further down the page with just strictly SEO results. And so I’m, again, I’m mentioning to all of my clients to do a blend of both SEO as well as paid ads, because also the results that it can produce are phenomenal.
Is YouTube A Good Backlink Source For GMB Since It’s Authoritative And Is Owned By Google?
So anyway, back to Gordon’s questions. He says anyway since YouTube is a Google property with lots of authority power, I guess I’m guessing that it would be a good idea to include it as a backlink source to help a GMB listing rank in the three-pack. Is that correct? And if so, other than updating a few niche related videos to a up other than uploading a few niche related videos to a niche optimized YouTube channel and including the GMB URL in the descriptions, what else if anything can you do to use YouTube to help rank a GMB listing, run ads, run ads and push traffic in your GMB listing through YouTube? You know, that’s one of the things you can do you can you know, also like you said, you putting your GMB your NAP your name, address and phone number in the video description. As well as a link to your GMB maps URL that not the share URL. I mean, it’s going to be a three on one through YouTube in the description area anyways, but grab that www.google.com/maps?@ID=version of your maps listing right and use that in the description. As well as put that in the comments the first comment underneath the video and then pin that comment as the channel owner you can pin comments, right so put that link as the first comment, then run traffic via Google ads to that YouTube video targeted geo targeted and preferably audience targeting relate, you know, relevant, relevant audience targeting as well. So because now what happens is, you’re going to get traffic to that video that are good signals. And in that the description of the video and then in the comment link underneath, which is a dofollow link. Although that’ll be a topic for another day where we talk about nofollow stuff.
Based on an article that was released today, actually, by getting geo targeted traffic and prop and preferably audience route, you know, relevant audience targeting traffic to it as well, you that’s going to help get help the video to rank better. But that’s also a good signal to the link within the video description. So in other words, it’s a good signal to the GMB and some people especially like I said, if it’s geo targeted, and it’s a relevant audience, what you want to look for in market audiences or life event audiences if possible, then a small portion of those viewers the video viewers, which is what you’re buying, you’re buying views will actually click through and those clicks are are extremely weighted, because they’re relevant clicks. And Google knows it because you’re buying those that traffic from Google. So Google knows which audience buckets you’re buying traffic from, again, geo targeted, and topical or excuse me, relevant audience buckets. So those types of engagement signals as Marco was calls it art, right? activity, relevance, trusting or excuse me, authority, activity, relevance, trust and authority art, right. So you’re, you’re you’re actually providing two of those first two signals, active activity and relevancy through those engagement signals that you’re buying from YouTube. So remember, yes, that on a strictly SEO basis, building links from YouTube can also help especially to other Google properties. But it’s also the activity and the relevant signals that you can buy directly from YouTube. And plus, you’ll get some organic, maybe some organic traffic, which will be helpful to but you can buy it, and really kind of force everything. What do you have anything to add to that?
Marco: Yeah, actually, YouTube ads carry all three activity, relevance, and the trust and authority that you’re moving from YouTube to your website, through that, through that visitor right through that person clicking on that ad coming through. Google is trusting you with that person. And then when that person if they finish the goal that you’ve set for them, then that just senses the trust and authority transferred over to your website. And the more that that happens, the more trust and authority that you accrue.
Wow, we’re getting a hell of a storm brewing out there, guys. So we’ll try to get through another 20 minutes without losing power. We’ll see what happens.
How Do We Know If Our Ranking Efforts Have An Impact On Moving The Listing Closer In The 3-Pack?
Okay, so the next question, he says, By the way, you mentioned previously that the order of the GMB listings that show up after you click the more places at the bottom and three pack is primarily based on their proximity to the searcher and not as much on the ranking signals. But if ranking signals are a significant factor and getting into the three pack, why isn’t it the same for the listings that aren’t in the three pack? And how do we check if our ranking efforts are having any impact on moving the listing closer being a three pack? Well, again, it’s it proximity is a significant issue. So there’s only really the only way that I know of how to do that is to check is if you are using a Rank Tracker that can simulate a location based search, like for example, bright local does that. But as we talked about in the past, even a simulated location based search is not going to be the same as somebody searching from a, like a mobile device that’s actually in the area. And again, it’s because of the history, their browsing history, their preferences, their you know, the where they’ve traveled within that area, you know, all those kind of things, because Google has built a profile for that searcher, those results are likely going to be different than what you would see in a search that was simulated from within that particular area, from you know, servers, if that makes sense. Because the servers aren’t going to have a Google profile built a local, like a relevant profile built for that particular area. So it can give you an indication of your ranking of what type of if you’re getting any movement. In other words, if you are doing SEO work, and you’re using something like Bright Local, I know there’s other rank trackers out there guys that do location based rank tracking. But remember, it’s still just simulated, so it’s not going to be 100% accurate, there’s just no way they can be anymore. But it can still give you an indication as if you’re if you’re getting if you’re improving the rank positioning of whatever it is you’re working on, because you should see it start to move based on you know, whatever keywords it is that you’re tracking. Although, like I said, it’s not likely going to be exactly what somebody’s searching from that particular area is going to see on a mobile device. That’s a real bona fide you know, genuine person, it can still give you an indication of if you’re getting results or not. Right, if you’re moving the needle, so to speak.
And come comments on that?
Marco: Yeah, ART trumps anything Gordon, active read was trusted authority. It can even trumps proximity if you push enough power. So don’t don’t just you’re isolating, you say one versus the other. And actually, one includes the other take take two listings, that are in close proximity to the searcher, the one who has done the better job of optimizing and giving Google the right the right signals will probably be delivered to that person. I mean, it’s an all in one, it or I don’t know it’s a component with many different parts, one of the most important being proximity. But if I had GMBs that weren’t optimized, and with no activity, no nothing delivered to a person, simply because of the proximity. But then once you start fleshing it out, once it starts getting activity, once you start getting posts and images and everything else in there that you’re supposed to, it gets even better better. So you know that that an optimized GMB will probably get more action than something that’s not optimized. Unless, you know, it’s just right next door to the to the searcher, and it just makes sense for rank rank to deliver that search to the person doing the period.
Bradley: Amen.
Did You Update Your Press Releases With The Recent Roll Out Of Rel=”Sponsored” And Rel=”UGC” Tags?
So the next question is, and this is fun, it’s kind of when I started talking about earlier, how our press releases affected and change changing with the new tags sponsored or UGC tags, which stands for user generated content in search quality, rather guy rater guy, excuse me search quality rater guidelines Google just introduced. Did you update your submissions already? Hell no. First of all, that was just announced that that it for people that don’t know you can do a search on this. Google, I’ve just announced that starting today, they’re going to start treating nofollow links differently. And they’ve introduced to New Relic equals or, or essentially tags for LinkedIn tag, tag links with they called one one sponsor to one UGC, which stands for user generated content. First of all, was just announced today. And because Google announced it, I’m no way what I ever recommend anybody go out and start changing shit that’s already been published on the web, because Google published a new announcement. Like if you do that, you’re just setting yourself there fishing. Google is oftentimes fishing when they announced stuff like this, if you marker just talked about this, if you freak out and go start changing based upon some changing stuff that’s already been published based upon something that Google announced, you’re literally raising the red flag and saying, hey, come look at me, come look at me. I’m an SEO and everything that I’m touching right now has been SEO. Right. So it’s like you’re inviting penalty, or scrutiny anyways. Right? So again, I would never after one single announcement when I go out and start changing shit. First, I want to see what kind of effect it has by not doing anything. Right. If If I start to see significant drops or changes and existing projects and things like that, then I’ll start working through what the fixes are, what the recommendations are, but as Margaret just said in an earlier comment, to an earlier question, don’t we don’t we don’t want when somebody makes an announcement, whatever it is, even penalties or new algorithm updates, things like that, while everyone else is scrambling, we recommend and we’ve been in this game for a long, long time, recommend waiting and letting the dust settle and letting it kind of the process play out. Because a lot of the times there’s an initial overreaction, like a knee jerk reaction, and that’s what ends up causing more harm than good. If you just wait and see what happens. A lot of the times you can find start figuring out logically, if anything changes at all, just Just so you know, knock on wood. For the multiple, multiple updates. We haven’t seen any for using the methods that I know my team and I use and the same ones that we teach, haven’t seen a lot of time, we don’t even know, an update has occurred until somebody comes on like Hump Day Hangouts, for example, and says, By the way, what did you think? What kind of changes? Have you seen because of the new update? Oh, yeah, there was an update, because I don’t read a lot of the SEO blogs, because I think most of them are full of shit, you know, based upon, you know, their proprietary metrics and all this other stuff. So I just honestly, I don’t stay plugged into that stuff until somebody comes to me with, you know, and brings it to my attention. And if I see any differences in any of my existing projects, then I’ll dig into it and try to figure out what, you know what occurred Exactly. But again, I would, I am certainly not going to go out and start changing stuff just because of an announcement that Google made today. First, I want to see what kind of an effect it has, if any, before I try to determine what changes to make, and it was at that time, that’s when I would start to make suggestions. But right now, it’s way too early to tell. And honestly, I’m not I’m not really even concerned about it at the moment.
Marco: Firstly, what we have, we have six months, we’ve been given some six months to see how to implement any of these changes, if at all, because Google didn’t did not say that you had to make changes. And the only thing that’s different about nofollow links is that now they’re being considered a hint. And in quotes, but if you’re using nofollow so that you don’t pass a vote or trust and authority over to somebody else, then you don’t worry if that’s how you using your nofollow, then why worry about it? What are you worrying about? There’s nothing to worry, go read the article, again, go to Google, don’t read somebody else’s fucking opinion about what Google said, or what somebody said that Google said or what somebody might have said, about what Google could have said, That’s bullshit. Go read the blog post in Google. It’s very simple and straightforward. If you need to change the tags, at some point, go change them. If you have people it might affect you’re doing, what a blog comments and all that bullshit, we don’t do any of that we this post to be, I saw it. And because I didn’t think that it was worth my time. I just blew it. I’m sorry, I blew it away, because it had nothing to do with anything that we’re doing. Because we don’t do any of that we don’t go and do blog comments or any other chit. We do our own links and our own link building. And it works perfectly well. It’s not user generated content. We don’t get into any of that. We know follow, we use that strategically. But we’re mostly looking after day after do follow. And that’s just how we do it.
Chris: Or you go as one more thing, I think it was mostly related to press releases if I understood the question correctly.
Bradley: Well, he was asked, yes, yes. Okay.
Press Advantage, the fabulous thing is that Jeremy wants to know a lot about SEO, we’re in constant contact. He’s, he’s developing some awesome stuff for us. And it’s based on my training right on on RYS and the principles behind RYS, so we’re not even going to worry about it. Because if he changes the the tags, or if he has to change the tags, because it’s a press release service, and it falls within the categories that Google is going to look for, it’s not going to make any difference, because we have some awesome shit in our press advantage. Press releases that are workaround guys, we got to realize something Semantic Mastery, two minutes fast three steps ahead of everybody else in the game. That’s how we do the dude, you haven’t realized it, that you better start really researching and understanding what it is that we teach, because we don’t care. How long have we been out? Six years Syndication Academy still working? Or is Academy still working? Everything that we teach is still working through every update and penalty, whatever, you could think of Google rolls something out and oh, yeah, really? Now we didn’t we didn’t see anything happened to whatever it is that we’re doing. That’s our usual answer. No, that didn’t happen. So we go and we test. So yeah, Google’s doing that. But it doesn’t affect what we’re doing. And it hasn’t yet. And I said Bradley said knock on wood into the future. We’ve created an SEO shield.
Yeah.
How To Get The Embed Code From The GMB Listing Mini Website?
Okay, so the next question is Brian, he says, Can you show us how to get the embed code from the GMB Mini website? So that’s the Google My Business or the business site. And yeah, that’s very simple. Just go to https://www.iframe-generator.com/ and just put your, you know, you can set some parameters here as to like, how, why do you want it and all that kind of stuff, I this is all I use, we never got to create an iframe. This one I use, it’s very, very simple. So for example, here’s a Semantic Mastery, GMB website, all I would do is come here, paste this in. Again, this is https://www.iframe-generator.com/, I would put my keyword or my name brand in there, depending on what it is that you’re trying to do. So in this case, I put Semantic Mastery. Usually, depending on where you’re going to embed it, you can adjust the width and the height. If you want for a scroll bar, you can show a scroll bar, all of that doesn’t really matter. Again, you can just adjust those parameters. And you click Generate right there is your iframe embed code. That’s it you can use for embedding wherever you want. Really, I mean, it’s really very simple to do. OK, so again, I just use https://www.iframe-generator.com/, very easy. Alright.
The next question is, by the way, BK doses can’t wait for Boku. Awesome, glad you’re coming. Where can I see? Wait a minute, I thought there was another question I just missed.
Where Can You See The Webinar About Agencies Who Want To Ramp Up?
What URL Should You Use When Ordering The RYS Stack?
Alright, so the next question is Ernest says what URL should I use for GMB when ordering the RYS stack, and this is why I brought this up as well. So I’m going to give you a quick way to grab this. The best way to do it that I know and the quickest way is either go into your GMB and on the right, and on the Home tab, or so the management dashboard, your Google My Business dashboard, and you can right-click where it says view on maps or view on search. If you click right click on view on maps and copy the link URL, right and then paste it into a notepad file. It’ll give you a specific version of it that then needs to be edited slightly. I’m going to show you how to do that. Or the other way that you can do it is using this pretty cool tool. Excuse me, let me pull it up and I’ll show you what I mean. It’s called GMB reviews or gmb.reviewsmaker.com. If you go there. And then you just go visit the GMB that you’re wanting to promote right this all you guys got to do is this one time and then you know, put this URL correctly formatted in your workbook or your spreadsheet for that particular project. And that’s the URL you want to use for link building and for everything else. So guy, because it’s straight, it’s not even, it’s not even a redirect URL. It’s really crazy. It’s the straight URL that once the page loads, it turns into this big long, ugly maps URL. And so let me show you what I mean. If you go to gmb.reviewsmaker.com. And you see over here, you can either start to type the business aim and if it comes up, you can click on it. Or you can just click DD code place ID right there. Just go visit your maps listing, right, so you can search for it in Google and then click on the map icon when you if it pops a knowledge panel and it will open in maps or you can just go directly to maps and search for the company or the business. And then you want to copy that long, ugly URL, right. As soon as you do that, you’re going to come over to this click decode place ID paste that in and click decode place ID will take a second. Then you’re going to scroll down to this part here where it says review generation URLs where it says maps URL, copy that link address. And then what you do is put this, I just put it into a notepad file, because this shows you this particular format. However, if you take a look at this format, in a redirect checker like where it goes, for example, you’ll see that this is actually a redirect URL also. So it’s still not a good, it’s still a 302 redirect. So what you want to do, and you can see that’s the final URL that it redirects to. And then once the page loads, it turns into this big long, ugly URL. So what you can either come to where it goes and just paste that in and then just copy this version of it or a quick edit in a text file would be this, this is the correct way to do it. You just changed the subdomain from maps to www, and then you add maps to just be on that first. forward slash and there you go. That is the straight URL direct to your maps listing is not even a 301 redirect, it’s for whatever reason, like I said, just when the page loads, it turns into the ugly. But look, you’ll see it’s a no redirect, see how it just says trace complete. And if we go take a look at open up Firefox, and we paste this in, you’ll see it’s going to go directly to Semantic Mastery. And then once the page finishes loading, it’s going to switch directly to that long ugly URL, as you just saw. Okay, so that’s the best URL to use. And again, the easiest way to do to get that is either go into your GMB dashboard, right-click on where it says view on maps, and then copy link address, paste it into a notepad file, change it from maps dot google. com to www.google.com/mapscid?= and then it’s your basically your see ID code is your maps identifier code. Right? And that’s all it is, is that that particular version of that URL is the best format for you to use for link building for drive stack orders and all that other stuff. Okay.
All right. I think we’re out of time. old school way. Yeah. Brian Marco, does it the old school or he just creates an iframe on his own? You can do that too. Last question or last comment really is Duke says yes. I have seen two ads in the GMB section, especially for services that have Google certified services like plumbers. Yeah. And what’s crazy is the Google certified service keywords where the keywords that will produce the certified services or the Google guaranteed services, right, that has a carousel of ads at the top, then the maps pack which will have to paid ads before it gets to any organic and organic maps listings, so to speak. And so I mean, it’s like the whole top of the page is nothing but paid ads. So that’s why I said you know, I think it’s it’s silly to not also be doing paid ads, guys, in my opinion. I think you’re missing out on a lot if you’re not doing a combination of both. So all right, any final comments, guys before I wrap it up?
POFU Live. Join the mastermind.
Alright guys, thanks for being here. We will see you guys next week.
In episode 250 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if video embeds on GMB posts are useful when ranking GMB listings.
The exact question was:
By the way, you mentioned previously that we can create a GMB post with a video embedded in it and use the url for that post to run a MGYB Embed job, but will that provide any significant ranking power to the GMB listing or just for the post itself? … Thanks again
In episode 250 of our weekly Hump Day Hangouts, one participant asked if one can turn off an RYS drive stack from MGYB store that is targeted to a client’s web property.
The exact question was:
Hi Guys, thank you VERY much again for the GREAT help you provide on Hump Days (smile) . . If you order a RYS Drive Stack from the MGYB Store and have it “”targeted”” to a clients web property, for example their GMB Listing, can you “”turn it off”” at a later date if the client stops paying you, and if so, is that something the average consultant can “”easily”” do, and if not, how much would MGYB charge to do it?
In episode 250 of our weekly Hump Day Hangouts, one participant asked what Semantic Mastery services are beneficial to location-independent affiliate sites.
The exact question was:
Also, a lot of your services appear to benefit sites focused on Local SEO. What Semantic Mastery services would or would not benefit affiliate sites that are location INdependent? Thanks!
In the 250th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how to create cost-effective images for GMB postings.
The exact question was:
Good Day Gents thanks for offering this Forum to help us. My question is how do you guys create images for posting to GMB’s? If you are posting 4-5 times per day that’s a lot of images how can that be done cost effectively and efficiently? What would that cost approximately? Thanks
In episode 250 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if one should use a VPN or a proxy to prevent footprint issues when using multiple Google accounts in one IP address.
The exact question was:
Hey guys, I have about 5 or 6 google accounts that I access from the same computer. Some are more personal but there are two that I would like to do more SEO on for business. Should I be thinking about a VPN or a Proxy to prevent any sort of footprint from the one IP address?
In episode 250 of our weekly Hump Day Hangouts, one participant asked what’s the best way to do proper NAP citations for a service area business having multiple zip codes.
The exact question was:
What’s the best way to make a right NAP on citations for a Service Area Business, considering that this kind of business can have multiple zip codes since “”he”” provides service not for an entire city …
In episode 249 of our weekly Hump Day Hangouts, one viewer asked if one should order syndication networks first before RYS stacks.
The exact question was:
I’m in the Syndication 2.0 training. WOW, tons of great info. I don’t think I want to put one together though. Would I order that first prior to the RYS stack?
In episode 249 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if changing one GMB name affect other listings of the same company.
The exact question was:
This is a very elementary question, but quite honestly it’s the first time I’ve had this situation. I have a large law firm that has 7 locations across U.S. Some locs have a simple name Law Firm and others have a full name listing all partnerships, i.e. name, name, name Law Firm. If I change to a simplified name Law Firm, will it screw up the other locs?
Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you’re in the right place. We’re going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we’ll get back into it. But if you haven’t asked your questions yet, or you’re checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we’re going to take a break here and say hi to everyone, and then we’ll get back into it. So, Bradley, your top left on my screen, so how are you doing that?
Bradley: Wouldn’t have to move over to the far right. I don’t like being picked on first. No, I’m good. Things are good. Life is good. You know, it’s um, I was just telling the guys that my daughter just joined a travel softball team. She’s 14 and she’s going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it’s going to be very, a lot of commitment. But you know, I guess that’s part of the game, I guess. But yeah, things are good.
Adam: Cool. All right, Chris, how are things going in Vienna?
Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you’re being held back by something or like struggling or like, couldn’t reach your goals, the last I don’t know, like months and stuff or really helped by other things. This issue is definitely for you.
Adam: Gotcha. And you can just so everyone’s aware, too, though, it’s only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that’s something you’d like to get, that’s something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?
Marco: What’s up, man? I’m good. I’m good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can’t complain. What can I say I’ve been I’ve spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I’m seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you’re making money from all of this, and then I go into Facebook and people are telling me that what I’m testing. I mean, right at that time when I’m doing it doesn’t work. There’s a will so Wow, I guess I’ll just stop making money because some expert on Facebook is saying it doesn’t work and people take it as you know, it’s God’s command. Yeah, it no longer works. Please stop whatever you’re doing that’s making you money because the way you’re making money doesn’t work anymore. And I scratch my head, man. That’s how ridiculous it’s getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it’s just funny how that happens.
Adam: Yeah, it’s the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don’t work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?
Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to support@mgyb.co and we’ll take care of it. I mean, we’re on there. It’s ready. If anything happens again. Just write to support and will take care of
Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you’re live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you’re I don’t think we get to see the video today what’s going on down there?
Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That’s a fact. Yeah, I’m told him to prepare for a zombie apocalypse but I’m not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that’s gonna be pretty rad. And I’m excited about that dude, I’m excited about what’s coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I’m excited about it.
Adam: Definitely, um, yeah, I think you’ve got the right one. You’re excited. I’m excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who’s coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we’ve talked about it before, but that’s where a lot of the power comes from. It’s not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what’s working, what’s not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it’s on a couple of people was nice enough to share on the sales page for the tickets. You know, we’d ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we’re usually such an insulated community where we don’t really talk about what’s going on or share what’s working. So, Bradley, I know you feel strongly about this too, right?
Bradley: Yeah, I think there’s a lot of people that consider it. It’s still and I’m not, I mean, I don’t want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what’s working in their business, then somebody else is going to perhaps use that to take business away from them. And I don’t subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I’m pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that’s because I feel like you know, when you help others that’s how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it’s funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can’t they go out, start their own business and compete with you? And the reality is, it’s there’s always that possibility, but it’s very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you’d likely wouldn’t be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they’re not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.
A lot of them don’t have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that’s kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you’re better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you’ll see more come into your life as well.
Adam: Definitely, definitely. Well, real quick, everyone, you’re in the right place for Hump Day Hangout. So we’re going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it’s ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you’ve heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we’ve already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you’re doing client work it’s great if you’re working on your own projects it’s great we tell our mastermind members to use it. It’s stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what’s going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we’ll do that for you.
Bradley: Sweet, alright, so question time. Let’s do it. We’ve got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We’ll start with faith pepper. That’s one thing I don’t like about this chat app.
Should You Only Include Related RSS Feeds To Your Syndication Network?
Anyways, and this is really your name. And so I apologize for giggling. There’s a lot of questions here. I think I can run through them very, very quickly. So I’m going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it’s not fair to others, but in this case, I think I can run through them very quickly.
I don’t know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people’s content to create new content. But you’re not linking directly. You’re not publishing directly to your branded network from other sources. In other words, you’re publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you’re using multiple tiered networks or two-tiered networks would do sell those, then you’re related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there’s a reason for that and that’s to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they’re not you know, they’re not branded. And the reason why you want to do that is that you don’t want just a bunch of persona-based networks, republishing only your content, because that’s a clear footprint of, you know, search manipulation, and you don’t want to do that.
How Long Should A Curated Content Be?
So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn’t matter. The more important thing is that it’s themed well and that it’s, you know, topically related or geographically related to whatever you’re trying to promote or both. That’s really all that matters. You know, ours very, we typically have, I don’t know, I can’t even give you an example word count, but we typically
sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there’s an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That’s it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.
How Regularly Should You Post To Your Syndication Network?
How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it’s like I said, well, well-created content. So it really depends on some industries, for example, if you’re in the technology industry, you might need to post two or three times a day. Maybe more. If you’re in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or
How Many Backlinks Should You Include In The Articles?
Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It’s usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you’re going to link to other content that’s not within the same silo, which you can do just nofollow those links. Okay.
But I usually just do one you can do more but honestly, it’s a longevity thing for us because we just do it consistently and regularly. So there’s really no need to put more than one internal link and if we do a lot of the times it’s in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that’s more of a navigational link as opposed to an SEO link if that makes sense,
What Is The Main Purpose Of Syndication?
is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that’s really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you’re syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it’s mainly for SEO and for entity validation, as we like to call it now. Right?
Are Syndication Properties Likely To Get Banned?
And lastly, are my syndicated properties likely to get banned? No, not as long as you’re not spamming them. Like I said if you’re doing a well-created content, and it doesn’t have, you know, again, it could be curated. But if its content that’s well done, then you’re not overly injecting links into the content and that kind of stuff I’ve got, I swear I’ve got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they’ll come, you know, sometimes they’ll, as long as it’s nothing really spammy been done, they’ll actually reinstate it because it’s sometimes it’s just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I’ve actually recovered a lot of sites that had been it doesn’t happen very often. Now. However, keep in mind if you’re using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that’s part of the reason why I don’t like to use two-tier networks for blog content or blog syndication is because you don’t have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn’t really your fault, because it is because you use somebody else’s feed, but you didn’t have control over that feed. So that’s part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you’re just managing one project, it’s okay or easy to manage one multi-tiered syndication network. But when you’re managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you’re doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.
Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you’re in a niche where you’re going to be posting a lot, start off, build it up, build it up, during, I don’t know, a couple of weeks, so that by the end of the two weeks, you’re doing however many you’re going to do per day, because that’s the only way that I’ve seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that’s true. It’s called seasoning the networks. So
Does MGYB Plan To Offer Content Curation Services?
Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I’ve heard you mentioned Content Kingpin, but I’ve had a client that needs articles. I have a client that needs articles now so there’s no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn’t work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don’t, I can’t speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It’s not on the drawing board at the moment. I know, we’ve had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can’t tell you when it’s not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they’re publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.
Where’s the blog for my clients? That’s how they got, that’s how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn’t let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they’d be off to the races on their own. So it’s not something I mean, again, I wouldn’t shy away from it. If this is something that you’re going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it’s very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can’t find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?
Marco: Yeah, the problem that I see with that putting it in MGYB store is that we’d have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we’re at that point where we need to gauge the English of the people who would write for us to if you’re in a particular niche where it needs, it’s technical, then we would have to further train that VA. I mean, I’m looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they’re not satisfied with having the editor because we see it with press releases, right. Sometimes people aren’t satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you’ve just saved a lot of money and time you’re looking I think you’re looking at this the wrong way. You’re actually going to save money and time. If you go the Content Kingpin. Well.
Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they’re trying to create. And, and again, all of this is taught in Content Kingpin. So it’s something that it’s you know, there’s there is some front end work, originally to come up with at least the initial sources of content that you’re going to use for curating, but then it’s an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they’re going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they’re there, they’ve got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that’s available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that’s going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have
You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here’s the contrary opinion, you know what I mean? So there’s a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they’re going to get better at that. And there’ll be able to speak in your voice, so to speak, or your client’s voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it’s very difficult to do that with a white-label service. So that’s a great question, though. But yeah, I think if you’re going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You’ve curated content and run that kind of stuff in the past.
Adam: Yeah, definitely. I haven’t done as much of it lately. But I agree. I think it’s something we could do because I understand where people are coming from where you know, especially if they’re dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you’ve got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it’s just one of those look at what you’ve got time versus money and go for it.
Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it’s about 100% markup. And, and it’s, and it’s really good, because once they’re trained, which really only takes a couple of weeks, like I said, and occasionally you know, I’ll get something kicked back to me by the client or something like that, that says that they’d like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I’ve had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don’t recommend that right off the bat.
Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it’s just, it’s a good stream of revenue, it’s just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I’m charging him, you know, $30 a post, that’s $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that’s just additional revenue that my agency generates for something that’s really hands-off. That’s why we call it hands-free content marketing.
Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?
Marco: Yeah, no, I’m yeah, I can’t say yes or no. This is one of those. I’m sorry, but I just can’t. Because there’s no telling how much you’ve done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you’re going to get suspended. Or if at that point, when you’re doing something Google is added again, and it’s going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can’t say whether changing the number is going to get you. If that’s something that that I will tell Yeah, yeah, sure. Go ahead. You’ll be fine. I can’t do that. Sorry.
Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can’t say because it’s really odd how, you know, like I said, some of these suspensions, I don’t have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can’t say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can’t say I’m sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that’s a judgment call on your end, I cannot provide you with an answer for that right now, especially if it’s a client’s listing, I would probably I’ve suggested to all my clients don’t request any edits right now. Don’t ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you’re going to hold it against me. And I don’t want to be responsible for that.
So it really is up to you. I personally wouldn’t want to do that right now. Okay, here’s something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google’s Google My Business support and ask them to make the Edit. Right. I don’t know whether they’ll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he’s in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he’s a surface area business people do not come to his business. He said what would I
What I’d be able to change the physical location if I haven’t addressed in the metro area. And I said, Yeah, but I wouldn’t suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it’s I don’t know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you’re going to do that contact, GMB support and ask them to change it for you. That way, you know, I can’t imagine them suspending it if Google’s the one that’s making the change, and I don’t know that they do that. But I would recommend, if it’s really important to you, Gordon, to contact him, and I wouldn’t do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here’s Google, given the link, here’s the Google support. This is what’s going to happen, you’re going to click on this link. It’s going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you’re the owner. And then they’re going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you’re on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I’m just giving you other options. But we’re going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I’ve done that. And I have not I’ve not seen again, it may have changed since the last time. I did. It’s probably been about a year since I’ve done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.
There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I’ve got a preschool client, it’s got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it’s properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.
And so you know, after many weeks because I kept thinking, well, I can’t build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it’s displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn’t matter. Again, I don’t know whether that was 100% accurate or not. But that’s what I was told. And I’ve not I’ve never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I’ve had that happen with both phone numbers and actual physical addresses, and I haven’t seen any negative ranking effect. Does anybody want to comment on that? Okay.
Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?
Marco: I like WordPress. I mean, seriously, it does work. It does what it’s supposed to do. You can keep it so that it doesn’t blow. Right like it like you can get rid of the virus that’s Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don’t put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don’t ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you’re pushing enough power, it doesn’t matter. So you could think of it this way. Having said that about WordPress, the only thing that that’s a little slow would be it’s JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there’s some pushback there, right where the but may not load up may not see all of the JavaScript. So I don’t recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it’s right. It’s your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.
Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there’s no content on that page except for one line of text. Seriously. It’s crazy. Anyways, we’re going to keep on moving.
Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?
And you’re supposed to remove the address so that it does not show publicly on the listing, just so you’re aware of that, and that’s as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you’re using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I’ve said this a bunch, but I can’t assume that you were here for any of the times that I’ve said that. And for everyone else’s benefit. I’ll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn’t really exist.
There and there was a lot of that out there. Do not build traditional citations. Guys, you don’t need to write if you have a real address for a business, whether it’s a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That’s, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn’t really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it’s there’s no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They’ll start receiving mail in the business’s name at that address. And so if it’s an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business’s name on it, or your GMB’s name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I’m getting mail to this some business that says that they’re listed here, and it’s not. And so you could end up getting your account suspended for spam that way.
You know, and again, it’s not necessary. We have proven over and over and over again, that you don’t need citations. If again, if you have an address, that’s valid, that’s real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I’m not saying don’t build them because they are still effective. But what I’m saying is, if you’re using a spam address, then it’s not. I recommend you not using them because you can still get results without citations. That makes sense. All right.
Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?
Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it’s not as if it’s dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it’s going to go several times through several link indexing services. So that your links can be indexed, and you’ll be at around 60%. So you don’t have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it’s that much more that much better when
Bradley: yeah and faster. I mean, that’s, that’s really what it comes down to, you’ll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you’re using GSA links, in my opinion, no doubt you need to because those are, let’s face it, I mean, they’re, they’re lower quality links. That’s why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you’re using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that’s why I’m saying that you’re going to get eventually Google will crawl a lot of them I won’t even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I’m not it’s and it’s and it’s inexpensive. So
How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?
You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that’s fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you’re adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you’re expanding that kind of stuff.
In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven’t gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you’re not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you’re not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along
With the Google site, something else that we’re going to be offering, if it’s not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don’t already have that, get the battle plan. It’s inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won’t see the results that we claim. Because again, I’ve said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let’s say there were four or five components, you think, well, if I do three components, I’m going to get 60% of the results. Now that’s not true. It doesn’t work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?
Marco: Absolutely, you get the drive stack only. If you’re going to build your own g site if you have an existing g site, and you’re going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don’t connect it, it’s never going to be as powerful as if you connect everything and you push power the way that it’s intended to. And we build the G site for a reason and a very specific reason that that right? We’re going at foundational principles on the web. It’s something that you cannot get around. This is our work. The web is built this way. You’re everything that the web is is founded upon. And this is WC it’s not Marco speaking, this is how it’s done. And it can’t be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we’re currently doing it inside Google and I’ve been for, I don’t know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There’s a very specific reason. So if you could cut it up into pieces, you’re never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter’s fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that’s what that’s for. And I go over it in detail in the black book. And we also go over it in the done for you User’s Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don’t read it, that you’re missing out on a bunch of power and a bunch of additional information that you could be using if you hadn’t just left that up that PDF unread.
so the last part of that question, and we’re almost out of time guys, I’m sorry, I see some other additional questions on lower down on the page, but we’re not gonna be able to get to all of them because I do have to leave at 5pm today.
But the second part was how can I prove to my client that it’s working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you’ll start to see within just a couple of weeks, you’ll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you’ll see that number really start to go up and it will go up month after month after month. And that’s a way to show to your client that you’re the work that you’ve been putting in is getting his site recognized for more search queries and more terms, right. So it’s more exposure because of the topical relevance. So that’s one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I’ve explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they’re searching from. But it’s never going to be as accurate as they used to be because of what has happened the way that Google’s changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here’s some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that’s the primary metrics that I used to prove results, what I’m getting results. Okay. Good question.
Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?
Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you’re trying for local stuff is you’re creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you’re doing. And if you use a redirect domain, then you’re kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That’s part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it’s consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it’s up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it’s still as an evaluation factor. Marco, I know you can comment on that a little bit.
Marco: Yeah, I think I think it’s it’s getting more complicated than it needs to be. Because it’s it’s already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that’s a switch box. Now, if you don’t want the competition to know what you’re doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don’t like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don’t give a shit about Google and competitors. You’re leaving a footprint, you’re always gonna leave footprints. If your competitor is determined to find what you’re doing. They’re going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That’s how Rob runs MGYB now that’s how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.
How Do You Rank A Client Site To Rank In A Third City?
Last one, because they’re gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don’t already have it, follow that process. I’m telling you guys, it’s exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it’s just it’s very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It’s something that many people would benefit from. So, but anyway, just follow the battle plan, guys.
Sorry, we can’t answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I’ll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I’m going to say the answer lies in between. If you really want someone to check out your site, that’s fine. We’re not going to guarantee you some sort of detailed site audit, but we’re going to have an additional speakers going to have time to hang out, both in the evenings and we’re going to have a roundtable where you can do one on one or at least you know it’s not going to be everybody against
One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.
