Why Do You Use Google Tag Manager For Redirects Instead Of 301 Redirects In Local GMB Pro?

In episode 202 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked why the team uses Google Tag Manager for redirects instead of normal 301 redirects in Local GMB Pro.

The exact question was:

Hey Guys question, in local GMB Pro you use the Google tag manager to redirect from the website to the GMB website. My question now.
Why not use a normal 301?
And where can i see how to create that code?
Greetings

Dustin

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